When most people hear “CRM,” they think of the software sales teams use. But when you talk to customer engagement Paul Greenberg, you’re genuinely discussing the proper management of customer relationships.  

While visiting HubSpot a few weeks ago, Paul shared his endless thoughts on what it means to truly bring value to customers. The conversation started with one simple question:  

What does "customer engagement" actually mean, and how should companies be thinking about it?  

I don’t really like magic. I rarely remember magic tricks when I see them, and I certainly don’t like the feeling of being fooled. But I do like Penn and Teller.

Penn and Teller have been performing their Las Vegas act to sold-out crowds for over a decade. And in a town where you can find a magician on virtually every street corner, that’s a pretty impressive feat. So what is it about their show that sets them apart as the best in the business?