As part of my research to see how we can better optimize blog-posts at the Product level, I began to realize how many of those all important SEO tactics are already baked in to the COS. Below is a chart created directly from Rand Fishkin's popular guide to On-Page Optimization that compares key SEO factors with things that the blog already assists with. There's a lot of work to do in terms of assisting Content Creation, guiding Keyword usage, and enabling easier blog set-up but from an on-page SEO perspective,

You just got asked to Product Manage a sweet new piece of software, and you're pumped! And why shouldn't you be? Product management is one of the most rewarding, challenging, and, at times, exhilarating jobs a person can get. But it is also one of the most difficult ones.